Expert at Banking (> 18 years), FinTech & Digital (> 15 years),

Experienced Manager (> 14 years) with successful track of records

at personal and corporate entrepreneurship.

More than 12 years at worldwide banking groups such us

Societe Generale , Raiffeisenbank

Experience at roles: CEO, Head of Business, Chief Digital &

Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.

Entrepreneurship is the process of identifying opportunities, innovating, and taking risks to create and manage a business venture. It involves the willingness to bear uncertainty and the capacity to adapt to changing circumstances in order to achieve success. Entrepreneurs are individuals who embark on this journey, utilizing their creativity, vision, and determination to bring their ideas to life.

There are several main reasons why individuals choose to become entrepreneurs and build their own businesses:

1. Pursuit of Passion: Many entrepreneurs are driven by a passion for a particular idea, product, or service. They want to bring their vision to fruition and make a meaningful impact in their chosen field.

2. Financial Independence: Building a successful business can provide financial freedom and independence. Entrepreneurs have the opportunity to create wealth for themselves and their families by capitalizing on their own ideas and hard work.

3. Flexibility and Autonomy: Entrepreneurship offers the flexibility to set one’s own schedule and work on projects that align with personal values and goals. Entrepreneurs have the autonomy to make decisions and shape the direction of their businesses as they see fit.

4. Desire for Innovation: Entrepreneurship is often driven by a desire to innovate and create something new. Entrepreneurs seek to solve problems, disrupt industries, and introduce novel solutions that improve people’s lives.

5. Personal Growth and Fulfillment: Building a business can be a deeply rewarding experience that fosters personal growth and fulfillment. Entrepreneurs face challenges, overcome obstacles, and learn valuable lessons along the way, which can lead to a sense of accomplishment and fulfillment.

Learning about business can provide essential knowledge and skills that support the process of building a career and launching a startup. Some ways in which learning about business can be beneficial include:

1. Understanding Market Dynamics: A solid understanding of business principles can help entrepreneurs identify market opportunities, assess demand for their products or services, and develop effective strategies for reaching their target audience.

2. Financial Management: Learning about finance and accounting is crucial for managing the financial aspects of a business, including budgeting, forecasting, and managing cash flow. This knowledge is essential for making informed decisions and ensuring the financial health of a startup.

3. Marketing and Sales: Effective marketing and sales strategies are essential for attracting customers and growing a business. Learning about marketing principles, branding, and customer acquisition can help entrepreneurs develop strategies to effectively promote their products or services and drive sales.

4. Leadership and Management: Learning about leadership and management principles can help entrepreneurs build and lead high-performing teams, delegate tasks effectively, and create a positive work culture within their organizations.

Overall, learning about business can provide entrepreneurs with the knowledge, skills, and confidence they need to navigate the challenges of entrepreneurship, build successful businesses, and achieve their goals.